ACADEMIC PROGRAM LEADERSHIP
Head of Marketing Program Portfolio, Executive Education (2024–present)
Marketing Track Coordinator, Global Executive Master in Management (GEMM; 2024–present)
Marketing Track Coordinator, MBA (2022–2025)
Marketing Core Course Coordinator, Executive MBA (2020–2024)
INSTITUTIONAL SERVICE
Tenure and Promotion Committee Member (2020–2022, 2024–2026)
Tenure Track Faculty Reviews
Education Track Faculty Reviews
MBA Curriculum Review Committee Member (2023–2025)
IRB Committee Member (2025–2026)
Faculty Representative, MBA Program Audit Roundtable (2025)
Faculty Representative, GREGHEC Audit Roundtable (2025)
Sustainable Campus Committee Member (2023–2024)
MBA Jury Member (2021–2023)
MENTORING AND COMMUNITY BUILDING
Mentor for New Faculty Members (2024–2026)
Onboarding of New Faculty Members, “Meet 2 Profs” (2023, 2026)
Creation of Teaching Training Videos for New Faculty Members (2023)
Creation of an AI Training Video for Faculty (2024)
EXTERNAL REPRESENTATION AND OUTREACH
Masterclass at the request of the MBA Program, World Knowledge Forum, Seoul, South Korea (September 2024)
Masterclass at the request of Executive Education Programs, Executive Education Open House, Paris (October 2024)
Online Masterclass on Customer Centricity for Executive Education Programs (2024)
Online Masterclass on Decision Making for HEC Alumni UK (2021)
Board Member, HEC Alumni Marketing & Media Hub (2022–2026)
Organization of Marketing Day on campus, in partnership with HEC Alumni, for students across all programs interested in marketing careers (2023–2025)
Jury Member, HEC Alumni Marketing Hub “Prix de l’Audace” (2023–2025)
Égalité des Chances – Webinars on Marketing Careers (2020–2021)
YouTube Live Webinar on Decision Making and COVID-19 for HEC Alumni (2020)
Zoom Sessions Supporting Student Well-Being During the COVID-19 Lockdown (2020)
STUDENT SUPERVISION
PhD Main Advisor (2020–2025):
Hao Zhang (Postdoctoral Fellow, Texas A&M University, USA)
Yvan Norotte (Postdoctoral Fellow, University of Neuchâtel, Switzerland)
PhD Committee (2020–2026):
Mariia Lobanova
Laura Hoeger
Ayse Aylin Kaya
Supervision of 5+ MBA Projects and 15+ MSc Thesis Students in the Grande École Program (2019–2022)
MARKETING DEPARTMENT SERVICE
Head of the Marketing Recruiting Committee (2024)
Marketing Recruiting Committee Member (2021, 2022)
Tenure Committee Member, Marketing Department (2020)
Coordinator, Marketing Department Seminar Series (2020–2022)
Organization of the Marketing Camp (2020–2022)
Marketing MSc Interviewer (2020–2024)
Jury Member, VLAMM Festival, Marketing Core Course, Grande École Program (2021)
FIELD
Editorial Review Board
The Journal of Consumer Research (JCR, 2025 and onward)
The Journal of Consumer Psychology (JCP, 2026 and onward)
Journal Reviewer (ad hoc)
Journal of Experimental Psychology: General
Organizational Behavior and Human Decision Processes
Psychological Science
Journal of Experimental Social Psychology
Management Science
Judgment and Decision-Making
Journal of Personality and Social Psychology
Journal of Business Research
Association for Consumer Research Conference, 2019 - 2025
Member of the Organizing Committee of the Doctoral Consortium, Paris 2025
Member of the Program Committee (every year)
Society for Consumer Psychology, 2022
Track Chair
* This page only covers service at HEC Paris (2019-2026)