​I am an Associate Professor of Marketing at HEC Paris. I received my PhD in Judgment and Decision-Making from Cornell University’s Behavioral Economics and Decision Research Center  under the supervision of Jay Russo.

My research examines cognitive biases, and specially how people  distort information according to personal beliefs.  I am currently supervising 2 PhD students: Yvan Norotte and Hao Zhang. 

Prior to joining ​HEC, I taught at Cornell University, McGill University, and Virginia Tech University. At HEC Paris, I teach in the MBA, Executive MBA, and Executive Education programs.

I am leading the Marketing Specialisation in the MBA Program and the Core Marketing Course of the Exec MBA Program. 

​Since December 2023, I am also leading the Marketing Offer Portfolio in Executive Education. 
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 HONORS AND GRANTS 

 
Poets and Quants, 40 under 40 (2021) – Awarded to the best MBA professors worldwide
 
Vernimmen Teaching Award, HEC Paris (2020) – Awarded to the best professor across departments and across BUs (student vote)
 
Marketing Science Young Institute Scholar (2019) – Awarded every two years to the 30 most promising young marketing scholars worldwide
 
Departmental Recipient of the Pamplin Certificate of Teaching Excellence (2018-2019; faculty vote)
 
Research Grant ($20,000 for 2 years), Danone Institute of Canada, “Highlighting, Bridging and Leapfrogging Conflicting Beliefs: New Strategies to Promote Nutritious Food”, Co-PI with Yu Ma and Laurette Dubé (2014)
 
AMA-Sheth Foundation Doctoral Consortium Fellow (2011)