I am Associate Professor of Marketing at HEC Paris.

My research explores how people construct beliefs, interpret information, and navigate disagreement. Drawing on cognitive psychology and behavioral decision research, I investigate belief formation, persuasion, trust, and decision making in a world increasingly characterized by uncertainty, polarization, and competing narratives.

My work has been published in leading journals in marketing, psychology, and decision science, including the Journal of Consumer Research, Journal of Personality and Social Psychology, Psychological Science, and Organizational Behavior and Human Decision Processes.

Beyond research, I teach and design programs for MBA, Executive MBA, PhD, and Executive Education audiences. My goal is to translate insights from behavioral science into practical tools that help leaders make better decisions, build stronger brands, and foster trust.
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I received my PhD from Cornell University and was named a Marketing Science Institute Young Scholar in 2019 and one of Poets & Quants' Best 40 Under 40 MBA Professors in 2021.

HONORS AND GRANTS

Vernimmen Teaching Award Finalist, HEC Paris (2026)
Best Session Award, Society for Consumer Psychology Conference (2025)
Poets and Quants, 40 under 40 MBA Profs (2021)
Vernimmen Teaching Award Recipient, HEC Paris (2020)
Marketing Science Institute Young ​Scholar (2019)
Certificate of Teaching Excellence (2018-2019)
Research Grant, Danone Institute of Canada (2013)
AMA-Sheth Foundation Doctoral Consortium Fellow (2011)
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