I am an Associate Professor of Marketing at HEC Paris. I earned my PhD in Judgment and Decision-Making at Cornell University’s Behavioral Economics and Decision Research Center, with Jay Russo. 

My research explores cognitive biases and decision-making, with a focus on how mental representations—such as stereotypes and brands—influence how people process information and make choices. I aim to address questions that are as intellectually complex as they are practically significant. For instance, my work has examined how gender stereotypes shape information processing, with critical implications for both societal equity and corporate strategy. More recently, I have studied how personal beliefs shape truth perceptions, a line of inquiry with direct relevance to today’s misinformation crisis.

HONORS AND GRANTS

Poets and Quants, 40 under 40 (2021) – Awarded to the best MBA professors worldwide

Vernimmen Teaching Award, HEC Paris (2020) – Awarded to the best professor across departments and across BUs (student vote)

Marketing Science Young Institute Scholar (2019) – Awarded every two years to the 30 most promising young marketing scholars worldwide

Departmental Recipient of the Pamplin Certificate of Teaching Excellence (2018-2019; faculty vote)

Research Grant ($20,000 for 2 years), Danone Institute of Canada, “Highlighting, Bridging and Leapfrogging Conflicting Beliefs: New Strategies to Promote Nutritious Food”, Co-PI with Yu Ma and Laurette Dubé (2014)

​AMA-Sheth Foundation Doctoral Consortium Fellow (2011)