At Executive Education Level
 
Building Brands People Understand, Love, and Live: The Behavioral Science of Branding, Custom Program, 2025-ongoing
Optimizing Managerial Decision-Making, Custom Program, 2021 – ongoing
Building a Customer-Centric Marketing Strategy, Online Short Program, 2024 - 2026
 
Selected custom programs:
Colas
ATOS
EPL
Vinci
First Finance
FEDESAP
Club ETI
ICBS
BRED
Schneider Electric
Pernod Ricard
Philip Morris International
 
At Executive MBA level 
 
Marketing Core Course, 2019- 2021
Digitalization of Half of the Marketing Core Course, 2020-2021
How to write a Marketing Plan, 2019 – 2020, on-demand 1-day course
 
At MBA Level 
 
Marketing Core Course, 2020-2026
Branding, 2020 – 2024
Advanced Marketing Strategy, 2019-2021

 At PhD Level 
 
Consumer Behavior, 2026-ongoing
Frontiers in Marketing Research, 2019 - ongoing
 
At Grand Ecole Level
 
Marketing Management, forthcoming, from Spring 2028

* This page only covers teaching at HEC Paris (2019-2026)