I am an Associate Professor of Marketing at HEC Paris. I received my PhD in Marketing from Cornell University’s Behavioral Economics and Decision Research Center founded by Nobel Prize Richard Thaler (https://www.bedrcornell.com/).
Prior to joining HEC, I taught at Cornell University, McGill University, and Virginia Tech University, at both undergraduate and graduate levels. At HEC Paris, I teach in the MBA, Executive MBA, and Executive Education programs. I am also the Course Leader of the Marketing Module in the Executive MBA Program.
In 2020, I received the Vernimmen Teaching Prize, which rewards the HEC professor who achieved the highest performance in teaching during the year across all disciplines (student vote). In 2019, I had also received a teaching excellence award when teaching the Evening MBA Marketing Management Course at Virginia Tech (faculty vote). In 2021, I was also named one of the world's 40 under 40 best MBA profs by Poets and Quants.
My research examines cognitive biases, and specially how people unconsciously distort information according to context or personal beliefs. My latest research is about COVID-19, and examines how uncertainty in information drives people to distorting their truth judgments, thereby explaining how information uncertainty yields polarization. I am currently supervising 2 PhD students: Yvan Norotte and Hao Zhang.
My research has been published in top consumer behavior journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, but as well in top psychology journals, including Psychological Science and the Journal of Experimental Social Psychology, in top organizational behavior journals, such as Organizational and Human Decision Processes, and in specialized judgment and decision-making journals, such as the Journal of Behavioral Decision-Making.It has been featured in Forbes France, CBS Radio, HR Magazine, among others.
I have recently been identified as a 2019 Young Scholar by the Marketing Science Institute (https://www.msi.org/), which recognizes young faculty members who are likely leaders of the next generation of marketing academics.